Auction data provides valuable insights to help you boost your final bidding price. It can also help you develop a better keyword strategy. It can help you understand your competitors and the competitive landscape. However, you will have to dedicate some time to understand the auction data and use it to your advantage. However, it is worth it in the long run.
Bidding data includes information about the number of bids placed and the number of bidders. Bidders can view this information by looking at a number of fields. Among them, bidding_id (which is related to a bidder’s registration) and bid_order_id (which corresponds to the order in which a bid is placed) are used to track the auction. These fields can also be used to get other information about a bidder, including the date and duration of registration.
Another way to understand your bidders is by looking at their behaviour. By tracking their behavior, you can understand which auction lots are driving new bidders. This data will also tell you whether your marketing is catching up with your previous customers or missing out on new audiences. As a result, it’s important to set clear goals to help you optimize your auction site.
This book contains a wealth of information on how to analyze auction data. It combines tools from theoretical econometrics with established numerical methods to give you a comprehensive guide to the concepts and principles of empirically analyzing field data based on auctions. It also contains a large number of computer exercises and sample solutions. For example, the authors have provided Matlab code that enables readers to implement many existing empirical specifications in a systematic manner.
